Working alongside Matthew Miller, an up and coming London based menswear designer. Worked on a live project in order to create a full branding strategy for Matthew. This included packaging, compiling a press pack with suitable material and the use of online implementation such as social media and blogging.
Thursday, 26 May 2011
I have recently worked with Roya Hesam, an Amsterdam based womenswear designer. The live project included visiting Roya in order to fulfill the branding of her label. This included the design of packaging, logo design and the selection of colours based on her Spring/Summer 2010 collection. The final outcome mixed high quality papers with the use of laser cutting and screen-printing in order to create a feminine and delicate brand.
Illustrative advertising for Topman. Designed to be used within the store as a postcard, poster and fanzine style format in order to guide customers, in a Topman style way, to the latest trends featured within the store. Customers can keep the 'art pieces', and simultaneously track whats in store.Topman's Top Lip - fun promotional tool designed to generate awareness around male cancer, joint with Orchid - the male cancer charity.
Tuesday, 24 May 2011
A mix of antique and vintage classics make up this Pop-up Store situated at the pink shuttered building in Princelet Street, Brick Lane. Rummage through old jewelry boxes and wooden clothing cupboards in order to find your secret purchase. A 'hush hush' store.
Friday, 13 May 2011
Chanel No. 5 has always been associated with the older clientele. This re-brand encouraged a younger audience - 'worth it's weight in gold' created a slogan which spoke of luxury and glamour. The aim of the re-brand, in order to widen its consumer, yet keep the initial customer on board with its new look.
Laser cut discs where designed to be removed from the postcard and slotted together in order to read the details of a blog address. This then led the invitation holder to view a 3 minute stop motion video online - providing them with details to the show. An interactive invitation.